Course Title: DIGITAL MARKETING

Module 1: Introduction to Digital Marketing

Unit 1: Market Research

• Introduction to Market Research
• Overview of Market Research
• Importance of Market Research in Digital Marketing
• Role of Data in Decision-Making

Unit 2: Types of Market Research

• Distinction between Primary and Secondary Research
• Examples and Applications of Primary Research
• Examples and Applications of Secondary Research

Unit 3: Conducting Surveys

• Purpose and Benefits of Surveys in Market Research
• Designing Effective Survey Questions
• Choosing Survey Distribution Channels
• Analyzing Survey Responses

Unit 4: Interviews in Market Research

• Significance of Interviews in Gathering Insights
• Structuring Effective Interview Questions
• Conducting Ethical and Unbiased Interviews
• Analyzing and Interpreting Interview Data

Unit 5: Analyzing Competitor Strategies

• Importance of Competitor Analysis
• Tools and Techniques for Competitor Research
• SWOT Analysis in Understanding Competitors
• Applying Competitive Insights to Marketing Strategy

Unit 6: Identifying Trends in Market Research

• Recognizing Market Trends and Patterns
• Utilizing Data Analytics for Trend Identification
• Impact of Emerging Technologies on Market Trends

Unit 7: Identifying Opportunities

• Recognizing Market Gaps and Needs
• SWOT Analysis for Business Opportunities
• Leveraging Consumer Insights for Product/Service Development
• Identifying Niche Markets

Module 2: Web Development for Digital Marketing

Unit 1: Setting Up a Website

• Choosing a Domain Name
• Web Hosting Options
• Content Management Systems (WordPress, Wix, etc.)
• Basic HTML and CSS Skills
• Responsive Web Design Principles

Unit 2: SEO (Search Engine Optimization)

• Keywords Research and Analysis
• On-Page Optimization Techniques
• Off-Page SEO Strategies (Link Building)
• SEO Tools (Google Search Console, Moz, SEMrush)
• Local SEO and Google My Business

Unit 3: Email Marketing

• Building Email Lists (Opt-in Strategies)
• Creating Effective Email Campaigns
• Marketing Automation Platforms (Mailchimp, HubSpot)
• Segmentation and Personalization
• A/B Testing for Email Campaigns

Unit 4: Google Analytics

• Introduction to Analytics and Metrics
• Installing and Setting up Google Analytics
• Interpreting Key Metrics (Bounce Rate, Conversion Rate)
• Goal Tracking and Conversion Funnels
• Advanced Analytics Features (Event Tracking, Custom Reports)

Module 3: AI for Digital Marketing

Unit 1: Prompt Engineering with ChatGPT

• Understanding ChatGPT and Conversational AI
• Use Cases in Digital Marketing
• Building ChatBots for Websites
• ChatGPT Integration with Customer Support

Module 4: Branding and Content Creation

Unit 1: Branding

• Defining Brand Identity (Logo, Colors, Fonts)
• Creating a Brand Style Guide
• Brand Positioning Strategies
• Brand Loyalty and Advocacy

Unit 2: Content Marketing

• Creating a Content Marketing Plan
• Storytelling Techniques
• Content Distribution Strategies (Social Media, Email)
• Measuring Content ROI
• User-Generated Content

Unit 3: Sales Psychology

• Psychological Triggers in Marketing
• Customer Decision-Making Process
• Neuromarketing Principles
• Building Trust and Credibility

Unit 4: Copywriting

• Elements of Effective Copywriting
• Crafting Persuasive Headlines and Subheadings
• Call-to-Action (CTA) Strategies
• Testing and Iterating Copy

Module 5: Digital Marketing Channels

Unit 1: Google Ads

• Types of Google Ads (Search, Display, and Video)
• Setting Up Google Ads Campaigns
• Keyword Research for Ad Campaigns
• Ad Copywriting Best Practices
• Bid Management and Budgeting

Unit 2: YouTube Ads

• Video Advertising on YouTube
• Creating Engaging Video Content
• YouTube Ad Formats
• YouTube Analytics for Advertisers

Unit 3: Facebook Ads

• Facebook Ad Types (Carousel, Slideshow, Video)
• Ad Targeting Options
• Ad Placement and Budgeting
• Split Testing Strategies
• Facebook Pixel Implementation

Unit 4: Facebook Marketing

• Creating a Business Page on Facebook
• Content Strategy for Organic Reach
• Facebook Insights and Analytics
• Building and Engaging a Community

Unit 5: Instagram Marketing

• Instagram Business Account Setup
• Visual Content Strategies for Instagram
• Instagram Advertising (Stories, IGTV)
• Influencer Marketing Tactics

Unit 6: YouTube Marketing

• Optimizing YouTube Channel for Visibility
• Creating Video Content Strategies
• YouTube Analytics for Creators
• Collaboration and Cross-Promotion

Unit 7: Pinterest Marketing

• Pinterest Business Account Setup
• Creating and Optimizing Pins
• Pinterest Advertising Options
• Leveraging Pinterest for E-commerce

Unit 8: LinkedIn Marketing

• Optimizing LinkedIn Profile for Business
• LinkedIn Company Pages
• LinkedIn Ads and Sponsored Content
• B2B Marketing Strategies on LinkedIn

Unit 9: Quora Marketing

• Leveraging Quora for Business Promotion
• Strategic Question Answering
• Quora Advertising Options
• Building Authority and Reputation

Unit 10: Twitter Marketing

• Twitter Profile Optimization
• Tweet Strategies for Engagement
• Twitter Ads and Promoted Tweets
• Trendjacking and Hashtag Campaigns

Unit 11: Content Marketing Machine

• Automating Content Distribution with Tools
• Repurposing Content Across Platforms
• Editorial Calendar Management
• Scaling Content Production with Workflows and Teams

Module 6: Digital Marketing Professional

Unit 1: Digital Marketing Freelancing

• Setting Up Freelance Profiles (Upwork, Fiverr)
• Client Acquisition Strategies (Cold Outreach, Networking)
• Proposal Writing and Negotiation
• Time Management and Project Delivery

Unit 2: WordPress Masterclass

• Advanced WordPress Customization
• SEO Plugins and Optimization
• E-commerce Integration with WordPress
• Security Best Practices
• WordPress Troubleshooting and Maintenance

Unit 3: SEO Masterclass

• Advanced SEO Techniques (Schema Markup, Voice Search)
• Comprehensive SEO Audits
• Local SEO Strategies for Businesses
• Mobile SEO Optimization
• Monitoring and Adapting to Algorithm Changes

Outcomes: What You Become After Studying Digital Marketing

1. Proficient Digital Marketer:

• You will have the ability to create and execute comprehensive digital marketing strategies across various platforms.

2. Analytical Thinker:

• You’ll be skilled in analyzing data and metrics to measure the effectiveness of digital marketing campaigns and make data-driven decisions.

3. Content Creator:

• You’ll be capable of producing engaging content that aligns with marketing goals and resonates with target audiences.

4. SEO Specialist:

• You’ll understand SEO principles and techniques to improve organic search rankings and drive traffic to websites.

5. Social Media Manager:

• You’ll be proficient in managing social media profiles, creating engaging posts, and interacting with followers.

6. Paid Advertising Expert:

• You’ll know how to set up, manage, and optimize paid advertising campaigns on platforms like Google Ads and social media.

7. Email Marketing Professional:

• You’ll be able to design and implement effective email marketing campaigns to nurture leads and drive conversions.

8. E-commerce Marketer:

• You’ll understand how to market products and services effectively in the e-commerce space, using strategies like product listings, promotions, and customer retention.

9. Brand Strategist:

• You’ll be able to develop and implement strategies to build and maintain a brand’s online presence and reputation.

10. Digital Analytics Expert: – You’ll be adept at using tools like Google Analytics to track and interpret website and campaign performance data.

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List of Certifications in Digital Marketing

1. Google Analytics Certification:

• Validates your ability to use Google Analytics to track and analyze website data.

2. Google Ads Certification:

• Demonstrates proficiency in creating and managing Google Ads campaigns.

3. HubSpot Content Marketing Certification:

• Focuses on content marketing strategies and best practices.

4. HubSpot Inbound Marketing Certification:

• Covers the inbound marketing methodology, including SEO, blogging, and lead generation.

5. Facebook Blueprint Certification:

• Certifies your skills in managing and optimizing Facebook and Instagram advertising campaigns.

6. Hootsuite Social Media Marketing Certification:

• Proves your ability to manage social media accounts and create effective social media strategies.

7. SEMrush Certification:

• Validates your expertise in using SEMrush for SEO and digital marketing tasks.

8. Digital Marketing Institute (DMI) Certification:

• Offers a range of certifications covering various aspects of digital marketing, including strategy, SEO, and social media.

9. LinkedIn Learning Digital Marketing Certifications:

• Includes various courses and certifications related to digital marketing skills and tools.

10. Google Digital Garage Certification: – Provides a broad overview of digital marketing fundamentals and best practices.